Ultra Violet AMPLIFIED is a medium blue-toned purple/violet hair dye! For the most vibrant hair color results, we recommend pre-lightening hair to very light level 9 blonde before application. One of the fan-favorite uses for this color is to add a dollop into your  and  to create your own purple toning hair care! Or you can add a teaspoon or so to our  and use it as a cool/violet toning mix! Make sure to do a strand test before coloring all over! 

Our Amplified Colors contain up to 30% more pigment compared to their classic counterparts.